The Carnival Development Corporation (CDC) has declared that it will be increasing its marketing strategies and initiatives to further the reach of Vincymas. in keeping with this, on Monday (Mar. 9) evening the CDC launched a new Vincymas logo, “the burning diamond V”.
The main idea behind the logo, designed by Ocanna Graham, was to represent the hottest carnival in the Caribbean and St. Vincent and the Grenadines in a single object, Chairman of the CDC, Ricky Adams explained. (see below)
“Paying homage to our national flag, the V is achieved by starting with one of the flags diamonds and the flame of carnival burns hot to carve out the final shape.”
The Chairman also spoke on the Vincymas 2020 poster. Designed by Stephen Viera, the poster features three Vincymas ambassadors and a Queen of the Band costume. (see below)
A new feature added to the poster, a QR code, creating a technologically advanced method to access the Vincymas website.
“We are taking Vincymas high tech. So persons, wherever they see the logo can walk up to it with your cellphones and QR reader and be taken by snapping that direct to the Vincymas website.”
“Our Vincymas website we realized needed a little more vibrancy, a little more energy and so we contracted Omar Wyllie to do some work for us.”
Some of the features included on the updated website are a digital countdown clock to Vincymas, news articles, photos of Mas Bands as well as their contact details, updated information of the CDC board and staff and CDC events.
The website also has a tab for private events and hotel accommodation, which according to Adams, the CDC is hoping will be revenue generating exercises. “Promoters can promote their events and we either do it direct revenue transfer or reciprocal advertising,” Adams informed. The same will be done for hoteliers.
Polls will also be conducted on the website and soon it will be linked to the Vincymas Facebook page.
Another marketing initiative of the CDC is the creation of a mobile phone application (app) which smart device users will be able to use. Adams informed.
Vincymas 2020 takes place June 26th – July 7th.